Hive411 Privacy Policy
Last Updated: 10/30/2007
Your Privacy Rights
Hive411 respects the privacy of our users and has developed this Privacy Policy
to demonstrate its commitment to protecting your privacy. This Privacy Policy is
intended to describe for you, as an individual who is a user of Hive411 or our services,
or otherwise provide us with information through various means such as mail-in entries
for sweepstakes or contests, the information we collect, how that information may
be used, with whom it may be shared, and your choices about such uses and disclosures.
We encourage you to read this Privacy Policy carefully when using our website or
services or transacting business with us. By using our website, you are accepting
the practices described in this Privacy Policy.
Information we collect about you
In General. We may collect personal information that can identify you such as your
name and email address and other information that does not identify you. When you
provide personal information through our website, the information may be sent to
servers located in the United States and other countries around the world.
* Information you provide. We may collect and store any personal information you
enter on our website or provide to us in some other manner. This includes identifying
information, such as your name, address, e-mail address, and telephone number, and,
if you transact business with us, financial information such as your payment method
(valid credit card number, type, expiration date or other financial information).
We also may request information about your interests and activities, your gender
and age, and other demographic information.
* Information from other sources. We may also periodically obtain both personal
and non-personal information about you from business partners, contractors and other
third parties and add it to our account information or other information we have
collected. Examples of information that we may receive include: updated delivery
and address information, purchase history, and additional demographic information.
* Information about others. We may also collect and store personal information about
other people that you provide to us. If you use our website to send others (friends,
relatives, colleagues, etc.) a product as a gift, information that may interest
them or messages (such as invitations) through our system, we may store your personal
information, and the personal information of each such recipient.
Use of cookies and other technologies to collect information
We use various technologies to collect information from your computer and about
your activities on our site.
* Information collected automatically. We automatically collect information from
your browser when you visit our website. This information includes your IP address,
your browser type and language, access times, the content of any undeleted cookies
that your browser previously accepted from us (see "Cookies" below), and the referring
website address.
* Cookies. When you visit our website, we may assign your computer one or more cookies,
to facilitate access to our site and to personalize your online experience. Through
the use of a cookie, we also may automatically collect information about your online
activity on our site, such as the web pages you visit, the links you click, and
the searches you conduct on our site. Most browsers automatically accept cookies,
but you can usually modify your browser setting to decline cookies. If you choose
to decline cookies, please note that you may not be able to sign in or use some
of the interactive features offered on our website.
* Other Technologies. We may use standard Internet technology, such as web beacons
and other similar technologies, to track your use of our site. We also may include
web beacons in promotional or other e-mail messages or newsletters to determine
whether messages have been opened and acted upon. The information we obtain in this
manner enables us to customize the services we offer our website visitors to deliver
targeted advertisements and to measure the overall effectiveness of our online advertising,
content, programming or other activities.
* Information collected by third-parties. We may allow third-parties, including
our authorized service providers, advertising companies, and ad networks, to display
advertisements on our site. These companies may use tracking technologies, such
as cookies, to collect information about users who view or interact with their advertisements.
Our website does not provide any personal information to these third parties. This
information allows them to deliver targeted advertisements and gauge their effectiveness.
Some of these third-party advertising companies may be advertising networks that
are members of the Network Advertising Initiative, which offers a single location
to opt out of ad targeting from member companies (www.networkadvertising.org).
How we use the information we collect
In general. We may use information that we collect about you to:
* deliver the products and services that you have requested;
* manage your account and provide you with customer support;
* perform research and analysis about your use of, or interest in, our products,
services, or content, or products, services or content offered by others;
* communicate with you by e-mail, postal mail, telephone and/or mobile devices about
products or services that may be of interest to you either from us, or other third
parties;
* develop and display content and advertising tailored to your interests on our
site and other sites;
* verify your eligibility and deliver prizes in connection with contests and sweepstakes;
* enforce our terms and conditions;
* manage our business and
* perform functions as otherwise described to you at the time of collection.
Please review "Your choices about collection and use of your information" below.
With whom we will share your information
We want you to understand when and with whom we may share personal or other information
we have collected about you or your activities on our web site or while using our
services.
Personal information. We do not share your personal information with others except
as indicated below or when we inform you and give you an opportunity to opt out
of having your personal information shared. We may share personal information with:
* Authorized service providers: We may share your personal information with our
authorized service providers that perform certain services on our behalf. These
services may include providing customer service and marketing assistance, performing
business and sales analysis, supporting our website functionality, and supporting
contests, sweepstakes, surveys and other features offered through our website. These
service providers may have access to personal information needed to perform their
functions but are not permitted to share or use such information for any other purposes.
* Business partners and listed businesses: When you make reservations or engage
in promotions offered through our website or our services, we may share personal
information with the businesses with which we partner to offer you those products,
services, promotions, contests and/or sweepstakes. When you elect to engage in a
particular business’ offer or program, you authorize us to provide your email address
and other information to that merchant.
* Reservation partners. By making reservations on our website for services provided
by third parties you consent to our providing your personal information and reservation
information to these reservation partners. Sharing this information with our reservation
partners allows them to contact you using the e-mail address or other contact information
you provided.
* Direct mail partners. From time to time we may share our postal mailing list with
selected providers of goods and services that may be of interest to you. If you
prefer not to receive mailings from these providers, you can notify us at any time
by sending us an email.
* Other Situations. We also may disclose your information:
- In response to a subpoena or similar investigative demand, a court order, or a request
for cooperation from a law enforcement or other government agency; to establish
or exercise our legal rights; to defend against legal claims; or as otherwise required
by law. In such cases, we may raise or waive any legal objection or right available
to us.
- When we believe disclosure is appropriate in connection with efforts to investigate,
prevent, or take other action regarding illegal activity, suspected fraud or other
wrongdoing; to protect and defend the rights, property or safety of our company,
our users, our employees, or others; to comply with applicable law or cooperate
with law enforcement; or to enforce our website terms and conditions or other agreements
or policies.
- In connection with a substantial corporate transaction, such as the sale of our
business, a divestiture, merger, consolidation, or asset sale, or in the unlikely
event of bankruptcy.
Any third parties to whom we may disclose personal information may have their own
privacy policies which describe how they use and disclose personal information.
Those policies will govern use, handling and disclosure of your personal information
once we have shared it with those third parties as described in this Privacy Policy.
If you want to learn more about their privacy practices, we encourage you to visit
the websites of those third parties. These entities or their servers may be located
either inside or outside the United States.
Aggregated and non-personal information. We may share aggregated and non-personal
information we collect under any of the above circumstances. We may also share it
with third parties to develop and deliver targeted advertising on our websites and
on websites of third parties. We may combine non-personal information we collect
with additional non-personal information collected from other sources. We also may
share aggregated information with third parties, including advisors, advertisers
and investors, for the purpose of conducting general business analysis. For example,
we may tell our advertisers the number of visitors to our website and the most popular
features or services accessed. This information does not contain any personal information
and may be used to develop website content and services that we hope you and other
users will find of interest and to target content and advertising. We may share
business contact information of merchants with third parties, including but not
limited to business name, address, telephone number, email address and name of owner
or proprietor of the business. Third-party Websites
There are a number of places on our website where you may click on a link to access
other websites that do not operate under this Privacy Policy. For example, if you
click on an advertisement or a search result on our website, you may be taken to
a website that we do not control. These third-party websites may independently solicit
and collect information, including personal information, from you and, in some instances,
provide us with information about your activities on those websites. We recommend
that you consult the privacy statements of all third-party websites you visit by
clicking on the “privacy” link typically located at the bottom of the webpage you
are visiting. How you can access your information
If you have an online account with us, you have the ability to review and update
your personal information online by logging into your account. Edit your account.
If you abandon or stop using your account, we may still retain certain information
associated with your account for analytical purposes and recordkeeping integrity,
as well as to prevent fraud, collect any fees owed, enforce our terms and conditions,
take actions we deem necessary to protect the integrity of our web site or our users,
or take other actions otherwise permitted by law. In addition, if certain information
has already been provided to third parties as described in this Privacy Policy,
retention of that information will be subject to those third parties’ policies.
Your choices about collection and use of your information
* You can choose not to provide us with certain information, but that may result
in you being unable to use certain features of our website because such information
may be required in order for you to register as a member; purchase products or services;
participate in a contest, promotion, survey, or sweepstakes; ask a question; or
initiate other transactions on our website.
* At any time you can choose to no longer receive commercial or promotional emails
or newsletters from us by logging in with your account information, clicking on
the “my profile” tab, then the “account link” and selecting those communication
preference settings under “Email Communications” you wish to update. You also will
be given the opportunity, in any commercial e-mail that we send to you, to opt out
of receiving such messages in the future. It may take up to 10 days for us to process
an opt-out request. We may send you other types of transactional and relationship
e-mail communications, such as service announcements, administrative notices, and
surveys, without offering you the opportunity to opt out of receiving them. Please
note that changing information in your account, or otherwise opting out of receipt
of promotional email communications will only affect future activities or communications
from us. If we have already provided your information to a third party (such as
an event provider) before you have changed your preferences or updated your information,
you may have to change you preferences directly with that third party.
How we protect your personal information
We take appropriate security measures (including physical, electronic and procedural
measures) to help safeguard your personal information from unauthorized access and
disclosure. For example, only authorized employees are permitted to access personal
information, and they may do so only for permitted business functions. In addition,
we use firewalls to help prevent unauthorized persons from gaining access to your
personal information.
We want you to feel confident using our website to transact business. However, no
system can be completely secure. Therefore, although we take steps to secure your
information, we do not promise, and you should not expect, that your personal information,
searches, or other communications will always remain secure. Users should also take
care with how they handle and disclose their personal information and should avoid
sending personal information through insecure email. Please refer to the Federal
Trade Commission’s website at http://www.ftc.gov/bcp/menus/consumer/data.shtm for
information about how to protect yourself against identity theft
Reviews You Provide
We may provide areas on our websites where you can post information about yourself
and others and communicate with others as well as post reviews of establishments.
Such postings are governed by our Terms of Use. In addition, such postings may appear
on other websites or when searches are executed on the subject of your posting.
Also, whenever you voluntarily disclose personal information on publicly-viewable
web pages, that information will be publicly available and can be collected and
used by others. For example, if you post your phone number, you may receive unsolicited
calls. We cannot control who reads your posting or what other users may do with
the information you voluntarily post, so we encourage you to exercise discretion
and caution with respect to your personal information.
Children's Privacy
Our website is a general audience site, and we do not knowingly collect personal
information from children under the age of 13.
Visiting our websites from outside the United States
This Privacy Policy is intended to cover collection of information on our website
from residents of the United States. If you are visiting our website from outside
the United States, please be aware that your information may be transferred to,
stored, and processed in the United States where our servers are located and our
central database is operated. The data protection and other laws of the United States
and other countries might not be as comprehensive as those in your country. Please
be assured that we seek to take reasonable steps to ensure that your privacy is
protected. By using our services, you understand that your information may be transferred
to our facilities and those third parties with whom we share it as described in
this privacy policy. No rights of third parties
This Privacy Policy does not create rights enforceable by third parties or require
disclosure of any personal information relating to users of the website.
Changes to this privacy policy
We will occasionally update this Privacy Policy to reflect changes in our practices
and services. When we post changes to this Privacy Policy, we will revise the “last
updated” date at the top of this Privacy Policy. If we make any material changes
in the way we collect, use, and/or share your personal information, we will notify
you by sending an e-mail to the e-mail address you most recently provided us in
your account, profile or registration (unless we do not have such an email address),
and/or by prominently posting notice of the changes on our website. We recommend
that you check our website from time to time to inform yourself of any changes in
this Privacy Policy or any of our other policies.
If you have any questions about this Privacy Policy or our information-handling
practices, or if you would like to request information about our disclosure of personal
information to third parties for their direct marketing purposes, please contact
us by e-mail: http://www.hive411.com/contactus.aspx